January 31, 2017

Google Trends: Searches for Women’s March vs. March for Life

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By Teagan Dillon

On Jan. 27, Washington, D.C., saw its third major event of the past week as people gathered for the 43rd annual March for Life to protest abortion.

But less than a week earlier, on Jan. 21, some 500,000 people gathered in the same place — and at locations all over the country — for the first annual Women’s March to protest for the protection of a woman’s right to choose, among other things.

While the Women’s March was not centered on abortion, it did take a stance in favor of abortion rights. The Women’s March released a policy document stating that the march supported “open access to safe, legal, affordable abortion and birth control for all people.” One day after the inauguration of Donald Trump, it drew massive crowds not only to the nation’s capital but also to cities around the world.

Here’s a comparison of the amount of Google searches globally in the past 10 days for both the Women’s March and the March for Life. Both peaked on their respective march days, but the Women’s March generated nearly four times as many searches on its protest day than the March for Life did.

In addition, the Women’s March showed continued interest in the days following the protest. Since it was the first of its kind, it most likely drew questions about its crowd size, platform and mission. Also happening to fall on President Trump’s first day in office, it was a rally against his past statements and actions that many deemed misogynistic and reprehensible.

On the other hand, in its 43rd year, the March for Life has become a more established, well-known protest with imaginably fewer questions surrounding its premise. This year, however, Vice President Mike Pence became the first vice president to speak at the rally.

While the Women’s March did take a pro-abortion stance, its platform included a wide range of social issues, such as immigration reform, healthcare reform and LGBTQ rights, that provided pro-life men and women a chance to rally for other issues.

Here’s how the topics fared in Indiana on Google search:

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